Do You Take Your Own Advice?
We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don’t, we predict their failure. This past weekend...
View ArticleHow to Add 10 New Clients in the Next 12 Months
Social Media and Social Networking can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, we fail to...
View ArticleMarketing Is a Lot Like White Socks
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can’t measure ROI. On the downside, white socks are...
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Tactic Lust
We’ve all experienced it. Perhaps you’ve even felt it yourself. You learn of a new marketing tactic – and you just gotta have it… you gotta do it. Your factory needs to be on Facebook. Your team needs...
View ArticleSeven Methods For Affective Marketing Tactics
All the good marketing tactics are used up. They’ve been wasted on bargain aluminum siding, gym membership sweepstakes, and tanning salon offers. All those beautiful tactics. How can I use the same...
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